Get on the Brand Wagon

Because sometimes, human hope outweighs algorithmic probability. #HTTR!

We’ve officially reached peak 2025: asking artificial intelligence who’s going to win a football game. Forget Vegas odds, I’ve enlisted the digital brain trust of Gemini, Grok, and my fav, ChatGPT, to predict the outcome of today’s Commanders vs. Chargers showdown.

Is it ridiculous? Absolutely. Is it science? Arguably. But if we’re trusting AI to forecast stock markets, hurricanes, and next year’s brand trends, why not test its football IQ?

Besides, it’s Sunday…and nothing pairs better with football than a little friendly algorithmic rivalry.

Plus, in a week where D.C. can’t even keep the lights on, we could all use a little levity. Humor might not fix gridlock, but it sure makes life a little less stressful. So, grab your popcorn 🍿, because if the algorithms can make sense of this matchup — or this country — it could be the upset of the season.   🏈                                

So now you’re asking how this is relevant to branding, my jam. Today's Brand Wagon isn’t about football — it’s about trust. When we test AIs on something as unpredictable as sports, we’re really testing how confidently they handle uncertainty, bias, and data gaps.

The same logic applies to brand strategy and, frankly, leadership.

Do you trust what’s being predicted, or do you challenge it?

Do you ask for the “why” behind the answer?

In a world that’s one misinformed click away from chaos, learning how to question the machine might just be the most human skill we have left.

Hello Brand Whisperers! 👋

Let's tackle the pressing issue of... drumroll please... the font choice on this website! Specifically, the fact that our beloved "g" looks like it might be the victim of a tragic kerning accident. But fear not, dear readers, it’s all part of the plan.

The "g" That Got Away

Picture this: you're perusing the sleek, modern design of this site, marveling at the crisp visuals and witty content, when suddenly you stop dead in your tracks. "Wait a minute," you think. "Is that 'g' missing a piece? Did someone forget to space it correctly?" 😲
[Incidentally, that's the definition of kerning - s p a c i n g between characters in a font - if that's a new term for ya!]

Oh, the humanity! The emails poured in 📧, the tweets flew 🐦, and the Slack notifications chimed 📱. Everyone wanted to know: was this a colossal oversight or a brilliant #BrandHumor design choice?

The Method to Our Madness

First things first, let’s clear the air. That incomplete "g" you’re seeing? It’s not a glitch. It’s not a mistake. It’s not even a casual Friday mishap. It’s a deliberate, well-thought-out decision that adds a unique touch to our brand identity. 🎨

The intentional design choice in this scenario is an open-source Google font called Syne to bring more #FontFun to the site.

In the world of #branding, standing out is everything. And what better way to make a statement than with a font with its own personality? Our "g" is a rebel, a nonconformist, a tiny typographical renegade that refuses to fit into the cookie-cutter molds of traditional design. 🚀

The Art of Imperfection

Sometimes, a little imperfection can be refreshing in a digital landscape where everything is polished to perfection. It’s like that quirky friend who shows up to the party wearing mismatched socks – unexpected, memorable, and totally charming. Our font is that friend, and we love it for exactly that reason. 🎉

Besides, who needs all their letters to look the same anyway? Life is too short for boring fonts. We say embrace the unusual, the distinctive, the slightly-off-kilter. It’s what makes us human (and also, apparently, what makes us a hit at design conferences). 😉

Your Feedback: A Love Letter to the "g"

We adore hearing from you, our amazing community, about everything from our services to our stylistic #typography choices. And your feedback on the "g" has been nothing short of entertaining. We've received everything from poetic odes to passionate pleas for change. But no matter where you stand on the "g" debate, one thing is clear: you care about our brand, and we couldn’t be more grateful. ❤️

So keep those comments coming! Love it or hate it, the "g" isn’t going anywhere. It’s here to stay, adding a dash of whimsy to the digital world, one slightly incomplete curve at a time. ✨

Until next time, keep riding the Brand Wagon, and remember – perfection is overrated! 🙌

Stay quirky, my gorgeous galactic gang!

P.S. We need a gang sign...any ideas? 🪧

P.P.S. Need branding help, happy to help unleash your brand — just drop me a note below or email me at: tricia@brandwhisperer.ai