Get on the Brand Wagon

Welcome back to another Brand Wagon ride! Seeing the word compel frequently made me feel compelled to dive into #compelling creative because, let's face it, if your content isn't compelling, it's repelling! 😜

But before we take this compelling journey, why are we even discussing this?
The call to be compelling isn’t rocket science. 🚀
You live in today’s hyper-noisy digital world, and you consume content.
So, you know firsthand that you only get a nanosecond to grab attention (and that’s only if the algorithm lets your content be shown – an entirely different topic)!

Therefore, it stands to reason that if your content isn't compelling, your audience will scroll past faster than you can say "compel."

So, what does it mean to compel? It means to evoke interest, attention, or admiration in a powerfully irresistible way. Here’s how to nail it.

1. Compelling Visuals: Eye Candy 🍭

First things first, your visuals need to be as irresistible as a triple-chocolate fudge cake.
Here's how:

• Bold Colors and Graphics: Use vibrant, eye-catching colors that stand out in a sea of sameness. Following your brand guide, of course. Don’t know what a brand guide is? It's simply a set of rules a business uses to establish how it presents itself to the public. The goal of a brand guide is to make a brand more recognizable, regardless of who creates content for it Learn more here>
• High-Quality Images: Blurry images are a no-no. Always opt for high-resolution visuals that scream professionalism. And with generative AI tools, you have access to more options than ever. BUT…in the quest to break out of the sameness to be compelling, leveraging organic images may be the way to remain authentic. #B2H – Business-to- Human.
• Creative Layouts: Think outside the box! Dynamic, unexpected layouts can stop thumbs mid-scroll. Canva is a great tool that’s easy to learn; you don’t have to be an Adobe whiz.

2. Compelling Headlines: Word Wizards ✨

Your headline is your first impression. Make it count:

• Use Power Words: Words like "Unleash," "Proven," "Revealed" grab attention and compel action.
• Create Curiosity: Leave your audience wanting more. "What happens next will blow your mind" is a classic for a reason.
• Be Clear and Concise: Don’t be ambiguous. “Learn How to Triple Your Sales in 3 Months” is clear and compelling.

3. Compelling Copy: Words That Convert 💬

Your copy should be as engaging as a binge-worthy Netflix series, even in business-to-business. We are all humans at the receiving end. (Well, that’s probably a wrong assumption, given…you know…AI 😉)

• Tell a Story: Humans are wired to love stories because they appeal to our emotions and senses. Weave a narrative that your audience can relate to.
• Use Emotion: Evoke feelings—whether it’s joy, excitement, or even a bit of FOMO (Fear of Missing Out).
• Keep It Conversational: Ditch the jargon. Write as if you're chatting with a friend over coffee.

4. Compelling CTAs: Call to Adventure 🚀

Your Call to Action (CTA) is where the magic happens:

• Be Direct: “Sign Up Now,” “Get Your Free Trial,” “Download Today” are clear and actionable. But please, oh please, stop using words like Submit or Register…so passe and uninspiring.
• Create Urgency: Use phrases like “Exclusive Access Ends Soon” or “Only a Few Spots Left” to prompt immediate action.
• Offer Value: Make sure your audience knows what’s in it for them. “Join Now for Exclusive Tips” works better than “Sign Up.”

5. Compelling Consistency: Be Everywhere (Your Target Audience Is) 📍

Consistency is not a hobgoblin, as Ralph espoused (unless you’re rigidly sticking to the same patterns even when it is no longer reasonable or beneficial); it’s key in making your brand compelling and memorable.

• Brand Voice: Keep your tone and style consistent across all platforms.
• Visual Identity: Use the same colors, fonts, and imagery style to create a cohesive look.
• Content Schedule: Regularly post/disperse compelling content to engage your audience, but note posting daily is not a social media strategy. [Another side note: Is it time to return to paper in this hyper-digital hackable frenzy?]

Practical Tips for Your Compelling Journey 🛤️

1. Empower Your Creative Team: Don’t have staff? Hire freelancers. Can’t afford contractors? Find a way. Please don’t just spit out content as-is from ChatGPT (or any generative AI tools). That’s a race to the bottom.
2. A/B Test Your Content: Experiment with headlines, images, and CTAs to see what resonates best. Don’t drink your own kool-aid and think your messaging works without confirmation from end-users.
3. Analyze and Adapt: Use analytics to track performance and adjust your strategy based on what works.
4. Engage with Your Audience: Respond to comments, ask for feedback, and create a community around your brand.

And now for your entertainment … compelling creative examples:

Sources: https://www.youtube.com/watch?v=BBIX9FG6kZ0&t=8s   (This ad is funny; Ben stars in it.)
https://www.mk2groupdesign.com/post/top-10-brilliant-print-ads-of-2024
https://www.linkedin.com/pulse/28-best-linkedin-ads-examples-saas-companies-2024-justin-rowe-egzdc/

Conclusion: Compel and Conquer! 🌟

Creating compelling content isn't just about being flashy—it's about connecting with your audience in a meaningful way. When you compel, you captivate, engage, and drive action. So, fellow brand whisperers, let's go forth and create content that not only compels but conquers! 🎉

Remember, the magic of “compel” is in making your audience feel something so powerful they can't help but act. Happy creating! 🚀

And there you have it, another cheeky and practical guide to boosting your brand's appeal.

Got a compelling story of your own? Share it with us! We'd love to hear how you're rocking your creative game. Until next time, keep those creative juices flowing and the compelling content coming! 🎨📈

When else but on the 4^th of July would we ponder the burning question of whether #freebiepromotions really work? 

People love free stuff, not just around a freedom holiday😉, right?!

In this Brand Wagon edition, let’s discuss this from a business and consumer perspective because we are all both. #B2H
Plus, we'll cover practical tips on ensuring your freebie campaign doesn't fizzle out faster than a dud firework! 🚀

Does FREE work in marketing 🤑

Running free promotions can be like a double shot of espresso for your brand—it can energize your audience, drive engagement, and even boost loyalty. But it’s gotten a lot more complex considering hidden costs (for both businesses and consumers), such as:

Data and Privacy: You are collecting data about users. This data can be used for targeted advertising, sold to third parties, or analyzed for market research. Therefore, consumers recognize that they "pay" with their personal information and privacy. That’s why you often get fake contact details in a free promotion.

Ads: Free promotions often get supported through ads to scale reach and targeting. This can result in a less enjoyable user experience as ads bombard users. This will impact your ROaS, which is why your free offer better deliver real perceived value. And what if your target doesn’t use social media? Unless they’re off the grid, they have a digital footprint and can be targeted with ads on other channels (Google, sponsored site ads, retargeting, etc.)

Quality and Reliability: From a buying perspective, sometimes, free products and services are of lower quality or less reliable than their paid counterparts. This can lead to additional costs regarding time, frustration, or the need to purchase alternatives.

Subscription Traps: Free trials can lead to subscription traps, where consumers forget to cancel before the trial period ends, resulting in automatic charges. This often leads to public outcry, which in turn leads to brand damage. If you offer a subscription model, do right by your users and communicate regularly and fairly about terms and conditions with a customer-centric cancellation policy.

Opportunity Costs: From a buyer and provider perspective, engaging with free products or services can consume valuable time that could be spent elsewhere, representing an opportunity cost.

FREEdom to move forward

So, you considered the cons and decided to move forward. Then, follow the path to campaign success, starting with your creative brief clearly defining your actions.

1. The Hook: Get Their Attention 🎣
   First things first, you need to hook your audience. Think of your free promotion as a sizzling hot dog on the 4th of July—irresistible! Here are some ideas:

• Eye-Catching Visuals: Use vibrant, festive images that scream "celebration" and "excitement" and “unique”.
• Enticing Headlines: Phrases like "Free for a Limited Time!" or "Get Yours Before It's Gone!" or “Free, but Only X Left” or “Must-Have for Your Next Board Meeting/Last Chance” create a sense of urgency or FOMO.
• Engaging Copy: Keep it light, fun, focused, and aligned with your brand voice. A touch of humor goes a long way. 😄 Even a B2B campaign can still be clever. After all, if a tree falls … (i.e., will anyone ever see your offer when they’re constantly bombarded? You must do something that makes you stand out and doesn’t make your target audience tune out.)

2. The Value: Make It Worth Their While 🎁
   Your free offer should provide real value. Whether it's a free trial, a sample product, or a valuable piece of content, ensure it's something your audience genuinely wants (vs. what you want to give).

• Exclusive Content: Offer an eBook, whitepaper, or webinar packed with insights.

• Product Samples: Let them try before they buy with free samples.
• Discount & Loyalty Coupons: Who doesn't love a good discount? 🎟️

3. The Spread: Amplify Your Reach 📢
   Now that you have their attention and your offer is irresistible, it's time to spread the word. Use multiple channels to reach your audience where they are:

• Social Media: Share your promotion across all your platforms with engaging posts and stories.
  As noted above, under cons, ads may be necessary to reach new and more eyes, but if done correctly with targeting and testing, you can get ROaS.
• Email Campaigns: Send your subscribers all the juicy details. Notice we said, subscribers. If you’re doing cold emails to new lists or unengaged contacts, your messaging should be nuanced appropriately. 
• Partnerships: Collaborate with influencers or complementary brands to expand your reach.

4. The Follow-Up: Keep the Momentum Going 📈
   The promotion doesn't end once the freebie is claimed. Follow up with your new leads to nurture the relationship and convert them into engaged contacts. Notice we didn’t say anything about loyal customers. Loyalty to brands is a fickle subject. You should aim for engaged contacts who want to hear from you [or, in data privacy terms, consent,ed, and opted-in] beyond the freebie.

• Thank You Emails: A simple "thank you" email can make a big impression.
• Exclusive Offers: Provide additional discounts or offers to encourage further engagement.
• Engaging Content: Keep them interested with valuable content highlighting your brand's benefits.

5. The Results: Did It Work? 📊
   Last but not least, track the success of your promotion. Here are some metrics to keep an eye on:

• Conversion Rate: How many of those freebie claimers turned into paying customers?
• Engagement Rate: Did your social media posts and emails see a spike in engagement?
• Customer Feedback: What are people saying about your freebie? Use surveys or social media listening to gather insights.

Conclusion: You’re Free to Choose! 🎇

Running a successful free promotion is like hosting the ultimate 4th of July party. It takes planning, creativity, and a bit of flair, but the results can be spectacular. So, light up your brand's sky with dazzling, carefully considered offers, and watch the sparks fly! 🎆

Remember, fellow brand whisperers, the key to FREEdom in marketing is to give generously, engage authentically, and follow up diligently. Now, go forth and create some fireworks with your brand! 🚀

We're taking a slight detour from our usual brand wagon journey to explore the purr-fect world of pet care #sidehustles. 🐾

Whether you’re walking dogs, pet-sitting, or running a cat café, there are some fantastic business lessons to be learned from our furry friends.

So, let's leash up and take a stroll through the business park, shall we? 🌳

Why Pet Care Side Hustles Make Great SMBs

Pets bring joy, companionship, and a bit of chaos into our lives. But did you know that pet care side hustles can also teach us valuable business lessons, including tax benefits! 🐶🐱

Here are #brandwhispering lessons I learned in my first year running pet care as a side hustle and how they apply to any business.

The Tail-Wagging Business Tips

• Tip: Create a schedule, stick to it, and track EVERYTHING (from Alieve to mileage to your phone bill to your new umbrella because yours broke at the most inopportune time to wearing through shoes!). If you can afford it, use a professional pet care app such as Walkies to simplify tracking on the go. Consistency in your efforts will pay off in the long run, much like those daily walks keep pets happy and healthy. (Plus, fresh air + steps + stress relief for you, too!) 🐕 🕒
  
  
• First-timers: Having your own pet does not necessarily equate to immediate success in pet care.
  • Consider investing in a few cost-effective trainings that cover things like insurance and first-aid. Like starting any business, leverage all resources that help you learn from other people’s mistakes. (Oh, that we could all learn from others' mistakes!)
  • New client Meet & Greets are a MUST to see all spaces you’ll be in when caring for their pet, any unusual aspects like a door lock, and any behavior issues like excessive barking, jumping, clawing, or a Houdini hamster that can get out of the cage! (It happened, more than once!)

Excellent customer service in pet care means treats, belly rubs (if permitted 😉), lots of love, and pictures sent to the owners! In business, it means going the extra mile to ensure your customers are satisfied and feel valued.

• Tip: Personalize your interactions, follow up with clients, and show appreciation. Pictures are key (to show their pet is thriving and, conversely, to record any issues.) Happy customers are loyal customers, just like a well-pampered pet. 🎁❤️

But don’t try belly rubs on your human clients 😉

3. Attention to Detail
When pet-sitting, pay attention to every little detail – feeding schedules, medication, behavior changes, favorite toys. Similarly, attention to detail in business can set you apart from the competition.

• Tip: Keep meticulous records, double-check your work, and be proactive in addressing potential issues. This is also a protection for you against scope creep from your clients’ expectations and any he said/she said obstacles that could arise.
  
  Repeating this louder – for those in back: “a picture is worth a thousand words”; taking pictures help you remember any details you may forget if you’re logging later.
  
  In the business sense, this translates to visual aids, data-driven reports, metrics dashboards. Your clients will also notice and appreciate your thoroughness, and it can save you from a liability standpoint. 📝🔍

• Tip: Attend industry events, join online forums, and connect with others in your field. If you’re trying to grow your pet care business, ask family, friends, neighbors and colleagues (yes even peers in the pet care field who often need backup) to notify you of requests in their neighborhood community boards or Facebook groups.
  
  Get out there with flyers; YES! paper still works for pet care business growth (and you can use a traceable QR code, which made a surprising come-back due to COVID). Networking can open doors and grow your business, much like a friendly dog at the park. 🐩🤝

Pets are unpredictable, and sometimes you need to adapt on the fly. The same goes for business. Being flexible and able to pivot when needed can help you navigate challenges and seize new opportunities.

• Tip: Stay open to new ideas, be willing to change your approach, and always have a backup plan, such as when a pet owner encounters travel issues getting back home!
  
  Flexibility can be your greatest asset. 🐱🔄

The Takeaway

Pet care side hustles aren’t just about cuddles and playtime; they’re a fantastic training ground for essential business skills. By applying these pet care principles to your pet care side hustle or any small business, you’ll be well on your way to building a successful and fulfilling venture. 🐾

Stay tuned for more branding wisdom on our next ride with the Brand Wagon!

And remember, whether it’s pets or clients, a little love and attention go a long way. 💖✨

Happy hustling! 🌟

Today, the Brand Wagon travels the twisty road of Brand KPIs (Key Performance Indicators). 🛺

Ever wondered how to prove that your investment in branding is paying off? 🧐 We know it can be tricky to show ROI on something as intangible as your brand, but fear not! Here are some metrics to consider as you navigate the murky waters of #ROmI (return on marketing investment).

Why Brand KPIs Matter

Investing in your brand is like planting a garden: it takes time, patience, and a bit of faith that your efforts will bear fruit. 🌱🍓 But how do you convince stakeholders (or yourself) that this garden will thrive? Enter Brand KPIs! These metrics help you track your brand’s performance and demonstrate its impact on your bottom line.

Let’s make this metrics game a bit more fun, shall we? 🎉

Brand Metrics That Matter

1. #BrandAwareness: Think of this as your brand’s "street cred." How well-known is your brand among your target audience?

• Metric: Brand Recall Rate
• How to Measure: Conduct surveys to see how many people spontaneously mention your brand when asked about your industry.

2. #BrandEngagement: Are people interacting with your brand? Likes, shares, comments, and mentions all count!

• Metric: Social Media Engagement Rate
• How to Measure: (Total Engagements/Total Followers) x 100

3. #BrandSentiment: Is your brand loved, hated, or just meh? Understanding the sentiment helps you gauge public opinion.

• Metric: Net Promoter Score (NPS)
• How to Measure: Survey customers, asking them to rate their likelihood of recommending your brand on a scale of 0-10. Subtract the percentage of detractors (0-6) from promoters (9-10).

4. #BrandLoyalty: Repeat customers are the holy grail of branding. How loyal are your customers?

• Metric: Customer Retention Rate
• How to Measure: ((Number of Customers at End of Period - New Customers During Period) / Number of Customers at Start of Period) x 100

Trusting the Investment

So, how do you make the case for branding when the ROI feels elusive? Here are some practical tips:

1. Link Brand to Revenue: Show how brand awareness and engagement drive sales. For example, increased social media engagement can lead to higher website traffic, which can convert to sales.
2. Long-term Vision: Remind stakeholders that brand building is a marathon, not a sprint. Strong brands weather economic downturns better and command higher prices.
3. Customer Stories: Share testimonials and case studies where strong branding significantly impacted customer decisions.
4. Regular Reporting: Track your Brand KPIs and report on them regularly. Use visuals and real-world examples to make the data relatable.
5. Survey Insights: Be cautious not to overestimate brand loyalty based solely on customer and prospect surveys. Dive deeper into why customers really purchase (or don’t purchase, if you can get that data). Surveys can be influenced by many factors, so corroborate with actual sales data and other behavioral metrics.

The Key Takeaway

Measuring your brand's impact might seem like trying to catch a cloud, but with the right KPIs, you can prove that your branding efforts are paying off.

The keys: consistency, patience, and a little bit of creativity.
Keep those metrics handy, and watch your brand bloom! 🌸

Stay tuned for more branding wisdom on our next ride with the Brand Wagon!

And remember, your brand is worth every penny of the investment because today’s consumers care what you stand for (#WIFT) and those who invest in branding weather economic downturns better. 💸✨

P.S. If all else fails, just show a picture of a cute puppy with your brand logo—everyone loves a good dog pic! And this particular one is epic; as we head into Father's Day + everyone knows this brand, right? 😂

Source: https://www.ocregister.com/2015/12/23/targets-dog-mascot-learns-new-tricks-in-marketing-blitz/

Hey there, Brand Wagon riders! 🛺 👋

Today, we're steering our way into the wild world of #B2G (Business-to-Government) #branding.

You might be thinking, "Government contracts? Aren't they all about red tape and formalities?"

Well, buckle up because we're about to debunk that myth! Whether you're selling to businesses (B2B), consumers (B2C), or the government (B2G), there's always a human at the other end making decisions about your brand before you even approach them.

That’s why we endorse a #B2H approach.

So, let's dive into why a personal, human approach in B2G can make all the difference. 🌟

The Human Factor in B2G

No matter the sector, a human being is always at the other end of your branding efforts. That means their decision-making process is influenced by their perceptions, emotions, and personal experiences. So, why should branding for government be any different from branding for businesses or consumers? [Spoiler alert: it shouldn't be. 🤯]

Personalization: Beyond the Name

Personalization is more than just slapping someone's name on an email. It's about understanding the unique challenges and needs of your audience and addressing them in a meaningful way. In B2G, this means showing that you understand government operations' specific requirements and constraints and that your solutions are tailored to meet those needs.

Let’s break it down with some practical examples:

• Empathy in Communication: When presenting your solutions, highlight how they solve particular government agencies' pain points. Use language that shows you understand their challenges and offer clear, actionable benefits.
  ...And it all starts with asking the right questions upfront to ensure the proposed solution (whether custom or COTS) is on target.
• Relevant Case Studies: Showcase success stories from similar government projects. This builds credibility and demonstrates your capability to deliver effective solutions.
• Customized Content: Create materials specifically designed for your government audience. This could be white papers, webinars, or even blog posts that address the latest regulations, budget constraints, or technological advancements in the public sector.

Nuances of B2G Branding

Sure, there's a level of formality in B2G that you might not find in B2C or B2B, but that doesn't mean you can't inject some personality into your branding.

Here are a few tips to balance professionalism with a personal touch:

• Professional Yet Personable Tone: Maintain a respectful, professional, and approachable tone. Think of it as talking to a respected colleague rather than a faceless institution.
• Visual Identity: Your branding materials should be clean and polished, reflecting the professionalism expected in government communications. However, don’t shy away from using visuals that can make complex information more digestible and engaging. Infographics and formatting in proposals can be a game changer, even proposals with strict submission requirements can benefit from visual aids that elevate your presentation and distinguish you from competition. Plenty of options exist (including paid vendors) to create baseline templates for sales and proposal teams to customize for responses. Example from shutterstock shown below is just to emphasize the point of carrying out your visual #brandidentity in all assets. Again, this should seem obvious, but put yourself in the recipient’s “shoes.”

By the way, “the recipient” is plural! There is always a stakeholder group at the other end. And they aren’t sitting around waiting to read pages and pages of irrelevant paragraphs.🤓

Don’t get me started on why “hit the button, blast the same proposal to everyone” is a big no-no. If this is your current process, it likely shows up in your win rate (or lack thereof). OK, maybe get me started…but this is another topic for another day. 😆

• Trust and Transparency: In B2G, trust is paramount. Be transparent about your capabilities, past performance, and pricing. Providing clear, concise, and honest information builds trust and positions you as a reliable partner.

Why Branding Matters in B2G

Still not convinced?
Here’s why branding is crucial, even when dealing with government clients:

• Differentiation: Government agencies receive countless proposals. A strong, distinctive brand helps you stand out from the competition.
• Reputation: Consistent, positive branding enhances your reputation over time, making agencies more likely to choose you over lesser-known competitors.
• Emotional Connection: Even in government, decision-makers are swayed by emotional connections. A brand that resonates on a human level can influence choices and foster long-term partnerships.

The Takeaway

Whether you're navigating the corporate corridors of B2B, the bustling marketplaces of B2C, or the structured avenues of B2G, remember that at the end of every interaction is a person deciding and planning. You can connect more effectively and drive better results by humanizing your brand and personalizing your approach. 📈 💰

Stay tuned for more branding whispering techniques on our next ride with the Brand Wagon! 🚙

And remember, a personal touch in #B2Gbranding isn't just nice to have—it's a game-changer. 💪

P.S. Got any tips or lessons learned on B2G? We love talking shop. Drop comments below.

Welcome back to another edition of "Get On The Brand Wagon," where we’re diving into the fascinating world of brand names. Ever wonder how the right name can propel a product or company to success?

Let's explore some interesting stories behind famous brand names, including our very own Brand Whisperer, and share a tip on how to approach #branding or #rebranding your business.

The Story Behind Brand Whisperer

Let’s start with our own name. At TLS Brand Whisperer, we aim to help businesses find their unique voice and communicate it effectively to their audience. The name “Brand Whisperer” encapsulates our approach: we listen closely to the needs of our clients, gently guiding and refining their brand until it speaks directly to their target market. Think of us as the Cesar Millan of the branding world – we talk (or whisper) brand speak! 🗣️✨

The Iconic Name of Nike

One of the most famous naming stories is that of Nike (whether you like -or not- their social stances as part of their marketing). Originally called Blue Ribbon Sports, the company rebranded to Nike in 1971. The name "Nike" was inspired by the Greek goddess of victory. The now-iconic swoosh logo was designed by a graphic design student named Carolyn Davidson, who was paid $35 for her work. The swoosh represents the wing of the goddess, symbolizing movement and speed. Now that’s bang for your buck! 🏃‍♂️✔️

Google: From Googol to Global Dominance

Google’s name is a play on the word "googol," a mathematical term for the number represented by a 1 followed by 100 zeros. The name reflects the company's mission to organize an immense amount of information on the web. Interestingly, the original name for the search engine was "Backrub," based on the system’s method of checking backlinks to estimate the importance of a site. Imagine saying "Backrub that!" instead of "Google that!" 🤓🔍

[Re]branding Tip

When considering branding or rebranding your company or product name, here’s a Brand Whispering technique to start your journey to success:

1. Reflect Your Values 💖🌟

Example: Patagonia

• • Patagonia's name reflects its commitment to the environment and adventure. Named after a beautiful and rugged region of South America, it resonates with the brand's mission to produce sustainable outdoor clothing and gear while promoting environmental conservation. The company's values are clearly mirrored in its name, making it easy for consumers to connect with its mission.

2. Simple and Memorable 🧠✨

Example: Apple

• • Apple is a perfect example of simplicity and memorability: it’s short, easy to pronounce, and remember. It doesn't directly indicate technology, allowing the brand to grow and diversify its product line over time. The simplicity of the name also contributes to its strong brand identity.

3. Unique 🌈🔍

Example: Google

• • The name Google, derived from "googol," as explained above, is distinctive. It stands out in the tech industry and is easy to remember. The uniqueness of the name has helped it become synonymous with internet search, setting it apart from competitors…But will AI replace search engines? We shall find out soon enough…

4. Future-Proof 🚀🔮

Example: Amazon

• • Originally an online bookstore, Amazon's name, inspired by the vast and diverse Amazon River, allowed it to expand into various product categories. The name doesn't confine the brand to a specific industry, which has been crucial for its growth into a global e-commerce giant.

5. Culturally Sensitive 🌎🤝

Example: Coca-Cola

• • When Coca-Cola expanded internationally, it ensured its brand name was culturally appropriate and adapted to various languages. For instance, in China, Coca-Cola is known as "Kekou Kele," which roughly translates to "tasty fun." This careful attention to cultural nuances has helped maintain its positive brand image globally. No matter our views on international trade, this super-sized titan benefitted in global revenue growth, reaching $45.75 billion in 2023, a substantial portion coming from the Asia-Pac region.

6. Legal Checks 📜🔏

Example: Nike

• • Before adopting the name Nike, the company conducted thorough legal checks to ensure the name was available and not already trademarked. This step is crucial to avoid potential legal issues and ensures the brand can establish a unique identity without [costly] conflicts.

#BrandIdentity is more than a name!

Whether you’re a start-up or an established business, we hope you recognize that a name is more than just a label; it’s an integral part of your brand’s identity. By reviewing stories behind famous brand names and applying thoughtful techniques to your own naming (or rebranding) process, you can create a strong, memorable brand that connects with your audience to go beyond purchase and create – ta-da! – raving fans – a la Ken Blanchard!

P.S. if all else fails in a rebranding exercise, just name it "Google 2.0"—everyone loves a good sequel! 😂

P.P.S. How can we help activate your brand story? Let’s talk; drop a line below or email tricia@brandwhisperer.ai

Memorial Day Weekend is here, and it's time to hit the roads, fire up the grills, and dive into some summertime fun.

But hold your horses... 🐴

Memorial Day is a time to honor and remember the brave people who sacrificed their lives in military service. It should not be treated as just another marketing opportunity. While some brands strike the right balance, others come across as tone-deaf or opportunistic. Let’s dive into appropriate and inappropriate ways for brands to engage during Memorial Day.

“You’re Going The Wrong Way” When You Exploit Memorial Day for Sales 🛑

An example of what not to do is launching a "Memorial Day Mega Sale" with flashy advertisements proclaiming: "Celebrate Memorial Day with Huge Discounts!" This is problematic for several reasons:

1. Disrespectful Tone: Using celebratory language like "Celebrate Memorial Day" can come off as insensitive, as the day is meant to honor fallen heroes, not promote festivities or sales. 🎉❌
2. Commercialization of Sacrifice: Leveraging the solemnity of Memorial Day to drive sales trivializes the sacrifices made by military personnel. It’s a crass attempt to capitalize on a day of remembrance. 💸🛍️
3. Customer Alienation: Such tactics can alienate customers who feel a deep personal connection to Memorial Day, potentially leading to backlash and damaging the brand’s reputation. 😡👎

NOTE: Comment below if you get the "you're going the wrong way" reference. 😉

It’s A-OK to Honor the Day with Respect and Purpose 🌟

Conversely, consider a brand that honors Memorial Day respectfully and purposefully. For example, a company might share a message on social media stating, "This Memorial Day, we honor and remember the brave men and women who gave their lives for our country. Our thoughts are with their families." Additionally, the brand might:

1. Support Veteran Organizations: Partner with or donate a portion of their proceeds to veteran organizations or charities that support military families and veterans. This shows a genuine commitment to the cause. 🤝🎗️
   —BUT— not just a one-and-done action; #CauseMarketing must be authentic and aligned with your brand values.
2. Highlight Stories of Service: Share stories and profiles of fallen heroes, allowing their bravery and sacrifices to be remembered and celebrated appropriately. 📜🕊️ It’s OK, too, if those stories are your employees or clients.
3. Offer Resources and Support: Provide resources or support to veterans and their families, whether through discounts on services relevant to them or by hosting events that honor their contributions. 🏡❤️

Strike the Right Balance ⚖️

When it comes to Memorial Day, here are a few guidelines to ensure your brand’s actions are appropriate:

• Be Genuine: Any message or campaign should come from a place of genuine respect and gratitude. 💖🙏
• Avoid Sales Pitches: Refrain from using Memorial Day solely as a marketing ploy to boost sales. 🛑📢
• Engage With Purpose: If you engage with Memorial Day, do so in a way that adds value and shows support for veterans and their families. 🛠️💬

…AND in conclusion… 🎤

By appropriately honoring Memorial Day (Monday, May 27th ), #brands can demonstrate their commitment to values that resonate deeply with many Americans. 🌺🗽

Hello Brand Whisperers! 👋

Let's tackle the pressing issue of... drumroll please... the font choice on this website! Specifically, the fact that our beloved "g" looks like it might be the victim of a tragic kerning accident. But fear not, dear readers, it’s all part of the plan.

The "g" That Got Away

Picture this: you're perusing the sleek, modern design of this site, marveling at the crisp visuals and witty content, when suddenly you stop dead in your tracks. "Wait a minute," you think. "Is that 'g' missing a piece? Did someone forget to space it correctly?" 😲
[Incidentally, that's the definition of kerning - s p a c i n g between characters in a font - if that's a new term for ya!]

Oh, the humanity! The emails poured in 📧, the tweets flew 🐦, and the Slack notifications chimed 📱. Everyone wanted to know: was this a colossal oversight or a brilliant #BrandHumor design choice?

The Method to Our Madness

First things first, let’s clear the air. That incomplete "g" you’re seeing? It’s not a glitch. It’s not a mistake. It’s not even a casual Friday mishap. It’s a deliberate, well-thought-out decision that adds a unique touch to our brand identity. 🎨

The intentional design choice in this scenario is an open-source Google font called Syne to bring more #FontFun to the site.

In the world of #branding, standing out is everything. And what better way to make a statement than with a font with its own personality? Our "g" is a rebel, a nonconformist, a tiny typographical renegade that refuses to fit into the cookie-cutter molds of traditional design. 🚀

The Art of Imperfection

Sometimes, a little imperfection can be refreshing in a digital landscape where everything is polished to perfection. It’s like that quirky friend who shows up to the party wearing mismatched socks – unexpected, memorable, and totally charming. Our font is that friend, and we love it for exactly that reason. 🎉

Besides, who needs all their letters to look the same anyway? Life is too short for boring fonts. We say embrace the unusual, the distinctive, the slightly-off-kilter. It’s what makes us human (and also, apparently, what makes us a hit at design conferences). 😉

Your Feedback: A Love Letter to the "g"

We adore hearing from you, our amazing community, about everything from our services to our stylistic #typography choices. And your feedback on the "g" has been nothing short of entertaining. We've received everything from poetic odes to passionate pleas for change. But no matter where you stand on the "g" debate, one thing is clear: you care about our brand, and we couldn’t be more grateful. ❤️

So keep those comments coming! Love it or hate it, the "g" isn’t going anywhere. It’s here to stay, adding a dash of whimsy to the digital world, one slightly incomplete curve at a time. ✨

Until next time, keep riding the Brand Wagon, and remember – perfection is overrated! 🙌

Stay quirky, my gorgeous galactic gang!

P.S. We need a gang sign...any ideas? 🪧

P.P.S. Need branding help, happy to help unleash your brand — just drop me a note below or email me at: tricia@brandwhisperer.ai

You Actually Took Our Advice and Conducted a Brand Audit?

Gulp, are you OK? Did you survive the brand audit? Did you emerge unscathed, or did you discover that your brand’s font choice was secretly plotting against you in Comic Sans? Fear not, intrepid brand explorer! Buckle up, because we’re about to embark on a wild ride through the zany world of #brandpersonalities.

Meet the “Board of Directors of Awesomeness”

Imagine your brand audit feedback as a report card from your brand’s very own “Board of Directors of Awesomeness”—a quirky group of fictional characters who moonlight as brand consultants. Let’s introduce them, shall we?

1. Captain Creative: The swashbuckling hero of your brand. Captain Creative wears a cape made of Pantone swatches and wields a magic wand that turns dull taglines into epic battle cries. Their motto: “Innovate or walk the plank!”
2. Detail-Oriented Diva: The meticulous guardian of consistency. Diva scrutinizes every pixel, kerning, and comma. They once spent three hours debating whether the brand logo should tilt 0.5 degrees to the left or the right. Their mantra: “Perfection is in the pixels.”
3. Voice of Reason: The level-headed diplomat. This character keeps the chaos in check. When Captain Creative suggests rebranding as a pirate-themed bakery, the Voice of Reason steps in with, “Maybe let’s stick to our core values instead?”
4. Cheerleader Extraordinaire: The eternal optimist. Picture pom-poms, glitter, and a megaphone. This character’s job is to rally everyone. “Go team brand! We’ve got this!” they shout, even when the quarterly sales report looks like a Picasso painting.

The Great Debate: Bold Changes vs. Incremental Improvements

Now, envision these characters gathered around a comically oversized conference table. The debate begins:

• Captain Creative: “Avast, ye landlubbers! Let’s ditch our logo and replace it with a dancing narwhal. Trust me, it’ll go viral!”
• Detail-Oriented Diva: “Hold your seahorses, Captain! We must adjust the kerning on the ‘g’ in ‘tagline.’ It’s crucial for brand harmony.”
• Voice of Reason: “Perhaps we could compromise? How about a narwhal-themed tagline?”
• Cheerleader Extraordinaire: “Narwhals, kerning, or both—let’s do this! Rah-rah!”

The Sensible vs. the Downright Wacky

As the debate rages on, each character presents their case:

• Captain Creative shares a PowerPoint presentation titled “Rebranding: From Boring to Bootylicious.”
• Detail-Oriented Diva unveils a spreadsheet comparing serif and sans-serif fonts, complete with pie charts.
• The Voice of Reason suggests a focus group with actual narwhals (because why not?).
• Cheerleader Extraordinaire choreographs a brand dance-off to settle disputes.

The Grand Finale: The Hilarious Group Hug

In the end, chaos reigns supreme. But fear not! As the dust settles, our quirky board members come together in a hilarious group hug. They remind you that while #brandstrategy is serious business, a good sense of humor can save the day. After all, even the most critical feedback is just another opportunity to unleash your brand’s unique personality and creativity.

So, dear brand adventurer, go forth! Embrace the absurdity, tweak the kerning, and remember: When life hands you lemons, make a brand-new font called “Lemonade Sans.” 🍋🤪

Welcome aboard! Whether you're a seasoned marketer or just dipping your toes into the world of #branding, you've arrived at the right destination. Get ready to embark on an exciting journey where we’ll explore the dynamic realm of branding and discover the strategies and insights that will unleash the power of your brand.

In this inaugural post, we set sail with a clear mission: to demystify the art and science of branding and equip you with the knowledge and tools you need to steer your brand towards success. From defining your #brandidentity to crafting compelling #brandstories, we'll cover it all as we navigate the winding roads of branding together.

🔍 Brand Audit: Unmasking Your Brand’s Secrets 🔍

Before we set sail, here's an important starting point: Take some time to conduct a thorough #brandaudit. Evaluate your current brand assets, messaging, and market positioning. Identify areas where your brand excels and areas for improvement.

Your brand audit should include the following:

1. Gather feedback from internal stakeholders, customers, and industry peers to get a holistic view of how your brand is perceived. (Thick skin helps when reviewing feedback and deciding what to act on 😉
2. Evaluate your website, social media profiles, and online reviews to assess engagement levels and reputation. (Metrics talk! Make sure you like what they’re saying 💬

This audit will provide valuable insights to inform your branding strategy moving forward.

Remember, the only thing scarier than an IRS agent with a calculator is a confused customer with a magnifying glass trying to decipher your brand message! 🕵️‍♂️

Now buckle up and get ready to ride the brand wagon. Whether you're looking to build a brand from scratch or revitalize an existing one, we're here to guide you every step of the way. Let's embark on this adventure together and unleash the power of branding to transform your business.

Buon viaggio! 🧳✈️ 🗺️

P.S. Italia – the #1 travel destination on my bucket list. #1 - not to be confused with a hashtag. Speaking of which, I have this habit of speaking in hashtags for emPHAsis. What's your #1?