Ahhh, September—when the smell of freshly sharpened pencils meets the scent of panic in the air. Why? Back-to-school AND Fiscal Year End. Two events that share a common motto: "Use it before you lose it!" But is that a thing? You bet your #brandingbudget it is! So, grab your backpacks and your expense reports, and let’s dive into how these seasonal shifts can inspire practical #brandtips. 🤓💼
🎒 Back-to-School Vibes: The Ultimate Brand Refresh
Remember the excitement of back-to-school shopping? New pens, notebooks, the coolest Trapper Keeper or...dare I say…wrapping books with paper bags?! (Yep, dating myself here.) September is prime time for a fresh start. Just like kids rolling into classrooms with shiny new supplies, perhaps your brand could use a refresh, too.
Practical Tip:
Now’s the time to review your branding—does your logo need a glow-up? Are your social channels sporting outdated info? Treat September like your brand’s "first day of school." Nothing says "I’m ready for 2025" like a little polish, whether it's a quick touch-up or a full rebranding campaign.
🖋️ BONUS: Your content calendar needs new "class materials." Schedule posts or campaigns that embrace the fresh start energy. It's fall, y'all!
💼 Fiscal Year-End: Budget Busting with Branding Benefits
"Use it before you lose it" is THE unspoken anthem in most organizations with a Sep. 30 FYE. Have some leftover budget? Instead of panic-ordering branded stress balls (!!?!), put that money to work in ways that move the needle for your brand.
Practical Tip:
Consider investing in long-term assets like a branded content series, influencer collaborations, or a snazzy video campaign. It's not too late to make sure you're front and center for the last two weeks of this fiscal year.
And hey, stress balls don’t go viral. 🎤 But... they could with the right influencer campaign❓I'm thinking ice bucket challenge ⁉️
📈 BONUS:
Review your KPIs now. Does your brand need to boost visibility? Execute high-priority campaigns before the fiscal clock runs out. September is the time for smart, measurable branding plays, not random swag sprees.
🎯 The September Balancing Act
So, is "use it before you lose it" a thing? Absolutely! Whether it’s a literal budget (looking at you, FY-end) or the figurative energy reset that comes with back-to-school, both can help push your brand to new heights if you play your cards right. Don’t waste the momentum—embrace it!
FINAL TIP:
Audit your brand like a teacher grading report cards. What’s working? What’s slipping through the cracks? Whether it's sprucing up your website, running a new A/B campaign, or analyzing metrics, take a moment to assess and act.
September doesn’t have to be all about deadlines and to-do lists. With the right mindset, it can be your brand's time to shine!
Just don’t wait until the final bell rings—or worse, fiscal year-end emails flood your inbox. 💌
Catch you on the Brand Wagon next week, and don’t forget, this is true about learning anything: “You gotta use it before you lose it!” 💸🎒