Can you believe some people out there have the audacity to say, “Branding doesn’t matter”?
I know, right? Pure heresy! But rather than flipping our collective lids, let’s have some fun and settle this debate with a little quiz, shall we Brand Wagon riders?
BONUS QUESTION: Caused a major global outage in mid-July.
HINT: One you might not have heard of previously if you’re not in/around cybersecurity;
the other, you use their software likely daily – both personally and professionally.
Not how you want your brand to be featured on the world stage, but it’s all in how you handle it.
So, what do these brand nay-sayers believe matters if not the brand? Content. 📝 They’re WRITE (see what I did there? 😏), but I submit that content is integral to brand identity.
And circling back to a message conveyed eons ago by yours truly: a brand guide, while a living document, helps minimize market confusion and those oh-so-fun opinion debates. So, my top tip here: get your brand guide documented and signed off by the powers that be! Remember to include your BoDoA...you know, your Brand Board of Directors of Awesomeness 😀
Still think branding doesn’t matter?
Go ahead, challenge me below with your comments. 💬
Plus, I want to see your quiz answers below. 👇